Report: The Amazon Subscribe & Save Shopper 2021

Mobile Savvy, Shopping for Many, Buying More and Strong Promoters of Amazon

Published on March 22, 2021

Exclusive, Comprehensive Caddle Report | The Amazon Subscribe & Save Shopper 2021

  • Who’s Using Amazon Subscribe & Save
  • How They Shop
  • What They’re Buying
  • Spending Insights by Category
  • and More!

Based on the hype around the mega-brand Amazon, and following on the heels of our investigation into Canadian Amazon Prime members, we’re digging deeper into one particular feature that’s gaining a lot of industry attention—the Amazon Subscribe & Save program. Popular demand from The Canadian Amazon Prime Shopper 2021 Report – where we cover key data points on Amazon Prime shoppers including Prime membership numbers and demographic characteristics- now has further insights in Part 2.

Mobile Savvy, Shopping for Many, Buying More and Strong Promoters of Amazon

Table of Contents:

1. Who are Canada’s Amazon Subscribe & Save Shoppers?

2. Canadian Shoppers are Mobile-Savvy

3. Who are Canadians Shopping For?

4. What are Canadians Shopping For, How Much are They Spending, & How Frequently?

5. How Do Canadian Consumers Feel About Amazon?

6. Would Consumers Use Other Subscribe & Save–Type Programs?

7. Conclusion: Fighting For Share of Wallet in the Subscribe & Save Wars

Download complete report

According to Jungle Scout (a leading all-in-one platform for selling on Amazon), 35% of all U.S. consumers and 51% of U.S.-based Amazon Prime members have purchased products using the Amazon Subscribe & Save subscription program. While such numbers from south of the border are certainly eye-opening, they only hint at what might be taking place in Canada. 

Download the full report to learn more about the influence of the Amazon Subscribe & Save (S&S) program in Canada and what its ongoing adoption might mean for retailers having to compete with the retail behemoth (especially in CPG, FMCG and other major categories).

*Disclaimer: all data presented is owned by CaddleⓇ and has a Margin of Error of 1% or lower.

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