Caddle + Dalhousie Report: COVID-19 Grocery Outlook

The grocery industry will look very different after the pandemic

Published on May 27, 2021

The grocery industry will look very different after the pandemic.

The Agri-Food Analytics Lab at Dalhousie University, in partnership with Caddle, is releasing a new report on the future of the grocery sector. A total of 10,024 Canadians were surveyed on grocery shopping in May 2021. The aim of this project was to better understand how the pandemic could impact the grocery experience over time. Many questions were asked to Canadians about how they choose stores and how they feel about their store experience overall. A wide variety of topics were covered, including questions on store memberships, store design, local foods, self-checkouts, plants, gardening, location, and online purchasing.

In this report we cover:

  • The virtual/brick-and-mortar dilemma
  • Store disloyalty
  • The influence of 3 major food retailers
  • Loyalty programs becoming more critical
  • Independent retailers gaining popularity
  • The “Local Paradox”
  • Discount is king
  • Self-checkouts are making a comeback
  • Store design for physical distancing
View Report
Colleen Martin, VP of Insight Solutions at Caddle and Sylvain Charlebois, Director of Agri-Food Analytics Lab, Dalhousie University discuss the findings at Shopper Marketing Forum 2021 hosted by Strategy Online.
View the complete presentation of Discovery + Disruption: The future of food shopping in Canada


*Disclaimer: all data presented is owned by CaddleⓇ and has a Margin of Error of 1% or lower.

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