All-Natural & Sustainable:

What Canadian Parents Want for their Baby

Published on December 22, 2020

After our parenthood post , Caddle wondered what factors influence Canadian parents on their baby product purchases.

On November 30, here’s what we found:


What labels are important when deciding what baby products to buy? (e.g. all natural, organic)


Over half of respondents ranked All-Natural and Sensitive as important labels when purchasing baby products


Where do you get your information on what baby products to buy?

Over half the respondents get their information on baby products from friends/family as well as self-discovery (personal research)



What would most influence you to purchase a new baby product based on environmental sustainability?

78% of consumers believe that environment sustainability is important, and the top 2 most influential factors of a new baby product being reusable packaging and paper-based packaging

Key Takeaways

All-natural and sensitive

are ranked as the most important labels to consider when purchasing baby products

Parents rely on word-of-mouth and personal search

to discover what baby products to purchase

Reusable packaging & paper-based packaging

are the most influential factors when purchasing a new baby product based on environmental sustainability

*Disclaimer: all data presented is owned by Caddleand has a Margin of Error of 1% or lower.

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