Report: Stocking Up in the Freezer Aisles
The Pandemic’s Effect on the Frozen Food Category in Canada
Published on May 26, 2021
Frozen foods were already popular before COVID-19 hit, especially among the “Fast Food = Convenience” subset of consumers. Yet, specific factors dictated by the pandemic—and the ways that consumers have had to transform their lives because of it—have led to a sales explosion in several frozen categories over the last year. For instance, between March 2019 and 2020, frozen fruit and vegetable sales increased by 117% and 129% respectively and sales of frozen potatoes rose by more than 60%.
- Frozen Foods Figure Heavily in
Canadian Consumption Patterns
- Canadians Love Their Frozen Snacks
- 4 Main Drivers for Canadian
Shoppers’ Increased Frozen Foods
- The Frozen Pizza Wars: Local
Favourites Gain Traction through
Variety and Innovation
- Conclusion: What Will It Take to Win
the Frozen Food Category?
- About Caddle Inc
Are Canadians shopping behaviours different? Find out in our Ethnic Grocery Report: South Asian & Southeast Asian Canadians | Understanding Factors Driving Share of Wallet Among Key Canadian Demographic
*Disclaimer: all data presented is owned by CaddleⓇ and has a Margin of Error of 1% or lower.